Looking back over the year, we’ve seen quite a few style changes across Optics during 2010. The hints have been there over the past couple of years, but definite changes have occurred over a turbulent twelve months in our Economy, our Politics and our daily lives.
Expensive and delicate, high maintenance choices like rimless and semi-rimless frames have dramatically dropped in popularity. These specs were always a bit of an indulgence, costly to buy, with a high risk of breakage, and pricey to repair too. We’re seeing fewer and fewer orders for these, with fashion and cost dictating a more sensible choice.
Frames have got larger and more studious, with a more serious mood sweeping the country. The glamour of tiny jewellery like frames and delicate crystal encrusted plastics have given way to chunky, bold, unisex shapes with less decoration and a more utilitarian vibe. This gives rise to a sexy, young look which is edgy and cool for men and women. Even designers like Dior and Gucci, known for high fashion and decadence, have shifted their style to this Geek trend.
Sunglasses have always been a high fashion item which dictate the future look for ophthalmic frames. Shapes and sizes in sunnies predict our standard spec look for the coming months, but this year there has been more variety in styles. Where once the season firmly stated that this year’s sunnie was Aviator shaped, or a shield, or a Jackie O round, now each collection has a little of everything. This is excellent for consumer choice, and for each of us finding a shape that suits us, not the fashion!
Next year’s looks will evolve from this year’s as fashion seasons, as with clothes, straddle the calendar year. More large sizes, more simple square shapes, less rimless. If you’re thinking of a new look, then take inspiration from the last couple of months, to stay on trend over the next year.
Tags: semi-rimless