As magazines tempt the ladies with the colour of the season or the look for summer, us chaps are often overlooked when it comes to style advice. So why should it all be about them? I had a chat with the dispensing optician from the IGC to get the low down on what men really want……

“I’m pleased to report that nowadays men are much braver at talking about the fashion aspect of eyewear, where once upon a time they only wanted to know about technical aspects of lenses and frames. Even real men wear moisturiser! Blokes are more willing to appear a little vain and mail me for advice on colour or shapes.”

I asked the crucial question – Do men like wearing specs? “I think most would rather wear specs than contacts, men are not used to messing around with faces like women, we’re all used to putting make up or plucking our eyebrows. Men like the minimum fuss approach to their daily routine. Lots of orders are from men who’ve given up lens wear and want to go back to specs.”

Is that a financial issue? Due to the downturn?

“Not entirely. Some just like the serious look for work, and lots get dry eyes from their computers while wearing lenses.”

Do they spend more than girls?!!

“Plenty do! Girls like disposable fashion, and to keep up with the latest trend. Boy’s seem to stick to classic style, but will splash out on a Gucci or Hugo Boss. The quality and technical detail appeal to them.”

Any advice for boys choosing new glasses?

“Think about colour – don’t just stick to boring black or brown. A flash of colour, like having a funky suit lining, is cool. Or a chic navy is a conservative but still slightly different option. As you don’t have the accessory or jewellery options that women do, use your eye wear to make a statement. If you buy online, go for trying frames at home before you make a commitment. It helps you to be that little bit braver.”

Thanks to the IGC dispenser for her thoughts, and she helped me to pick a cool metal frame. Mail anytime if you need the woman’s perspective on your eye wear – and remember – girls do make passes at boys who ear glasses!