Following our British Optical trade fair in April, new styles of frames are filtering onto the market after their launch at the show. This is an exciting few months for new fashions, as we see exhibition samples reaching our shelves. Nothing stands still in fashion, and our designers aim to compliment clothing and accessories with inspiring eyewear.
Rimless are still a steady niche product for some, and styles have been updated with coloured plastic and metal sides, and edgy new shapes that echo standard frame styles. Sharp rectangles for men, deeper shapes, and even round eyes are creeping back in for Summer/Fall 2011. Go a bit bigger than your previous model for up to date style with no boundaries!
Geek shapes are the norm rather than the trendy exception now, and they are bang on trend with new colours and materials. Now produced in sheet cut metals and skinny plastics rather than just chunky acetates you can go retro and traditional or fresh and funky within this look. Layered lime with purple, pink and red, a far cry from the Ronnie barker solid black plastics!
Metal frames, once simple and plain, are given the make-over treatment with deeper shapes, chunky rims, and wide plastic sides bearing every kind of decoration you can imagine! Dior are using engraved and touchy-feely texture, Fendi some rather chic wood grain pattern, Gucci a swirling mix of colours fading into one another. Prints are popular too, with inspiration form nature – butterflies, flowers and abstract patterns – and techno-geometry.
So whatever your personal choice, you can stick to your signature look while bringing things smartly up to date this season. Rimless, plastic, metal or a combination of all three, the choice is endless and very fashion forward!
