With our new Government finding their feet and stores such as Boots recording record profits, it would seem that we’re making tentative steps towards believing in a recovery. Are we seeing signs of this in the Optical market, and is it affecting what we sell?

Several big names have sounded optimistic about their prospects through 2010, all backed up by their sales records for the first quarter of the year. One of the world’s biggest luxury frame manufacturers reported a return to normal sales figures for 2010, with signs of growth for the upcoming months. Ultralase, who perform Laser surgery for vision correction were 25% up on consultation bookings at the beginning of the year, and obviously these are two key areas where luxuries, not necessities are showing marked signs of improvement.

Last year manufacturers were being cautious about new product, scaling down new collections and showing a more austere approach to design. Ostentatious bling was replaced by more subtle styles, and there was a retro feel to many new styles which hinted at a return to classics that would stand the test of time. Disposable, faddy fashion was gone, in favor of styles that would stick around.

Designer fashion held back a little too, with showy logos replaced by discreet styling and detail. To be taken seriously in the workplace clients wanted smart specs with a grown up attitude. Some even ordered frames with no power lenses to add to their studious image! Some contact lens patients switched back to specs in an effort to lower costs.

So as 2010 progresses, we see some of these changes going into reverse as we go into recovery. The High Street shopper is gradually losing their caution and sales of sunnies, contact lenses, and luxury brands are on the increase. Despite news of Government cuts and the cloud of the deficit hanging over us, we’re gradually returning to our shopping habits within the Optical sector.