The concept of the ‘Designer’ product has come a long way since those heady, excess filled days of the eighties, when everyone was clamouring for jeans or other clothing bearing a logo. Prices have come down, so have reputations in some cases, and the flood of counterfeit goods has had an effect of the kudos of a named brand. Even in these credit crunch times however, there is a huge demand for luxury product, built to last, and the designer frames market has a huge place in this.
People often wonder if you’re just paying for the name with a designer product, but particularly with frames and sunglasses the stakes are high for designers if the quality doesn’t live up to the cost. Image the impact on a global brand like Giorgio Armani or Christian Dior if they supplied shoddy items of poor manufacture. These are multi million pound, internationally known names, and every item bearing their logo is a showpiece for them.

Designer labels need to be associated with quality
So you’re paying for workmanship and quality, and you’re also getting the assurance of a huge brand behind your precious piece of eyewear. What else do you get?!! You get innovation, and the chance to be ahead of the fashion pack. Every frame on the market will have been inspired by what the big brands are producing. Today’s Ralph Lauren will be echoed in a range brought out by mainstream suppliers tomorrow, but if you have the inspiration for the style it’ll be in fashion for some time to come, as it filters down to the mass market.
Often designer pieces are produced in limited quantity, with exclusive hand finished detail and luxury materials like gold, pearls, and hand enamelling. These specs will be made to last, we see vintage Christian Dior and Chanel from twenty years ago, still being worn and having new lenses fitted, and these styles are hot right now! Fashion has swung full circle to showcase bigger fames again.
So don’t be afraid to splash the cash on an investment purchase that will stand the test of time. You’ll be able to feel and see the quality, and be the envy of your friends! And if you still feel guilty remember that a Marc Jacobs spec frame is considerably less than a Marc Jacobs handbag – so really you’re saving money!!
